Distinction is one of the features of our time, and to maintain its position and competitiveness, the brand must be as unique as possible, properly built, preserved and preserved through intellectual property rights laws. Registering a trademark ensures exclusive protection for its owner, as it guarantees an exclusive right to use it or to authorize another person to use it. While the risks of non-protection of trademarks involve: Difficulties in marketing and promoting products or services at home and abroad. Low revenues, due to the trend of consumers towards low prices and counterfeit goods. The physical loss of a company arising from the loss of a portion of the market share of the product in favor of counterfeit products affecting public health as a result of ingesting food, medicines or services that do not conform to standards and specifications. Loss of the company’s reputation or product due to consumer demand to buy the counterfeit product put on the market. To undermine confidence in local markets and in the reputation of the national industry, investment environment and damage to indigenous goods. Consumer loss of money due to the loss of money in the purchase of counterfeit goods or materials does not come from the desired benefit lack of consumer loyalty, because of the difficulty of identifying the original product and distinguish it from the products of counterfeit companies.